14 DAYS AGO • 3 MIN READ

Here’s a question you might get asked…or 100 of them.

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Hello there Reader,

As I’ve worked with more and more PMs, I’ve stumbled across a number of recurring problems.

I’m creating solutions and products to these problems to help more PMs win in their careers.

A common one I get is this:

What questions should I expect in the interview?

I used to just give a few examples, referencing ones I’ve asked in interviews, or that my clients have gotten.

Then I realised there needed to be something better. Something accessible.

So I started collecting questions, and checking out other sources, and compiling it all for you.

To help you prepare for your next interview, I've put together a new resource I’m sharing with you before it goes public.

Here are the Top 100 Product Manager Behavioural Interview Questions

This is a bank of the most common behavioural prompts sourced from real PM interviews.

The questions are organised into six categories:

  1. Discovery — how you understand customers and validate ideas
  2. Strategy — how you set direction and make decisions with incomplete information
  3. Delivery — how you ship products and solve problems under pressure
  4. Working with People — how you navigate disagreements and influence without authority
  5. Career Reflection — your self-awareness and growth mindset
  6. Management Experience — for senior or people management roles

You don't need an answer for every question.

But you should be able to adapt different stories to cover the key themes.

How to use it

Here's what you should do:

Pick five questions from different categories.

Then write down 1 story from your experience that could answer each.

Cover the most common question types:

  • A time you failed
  • A time you dealt with ambiguity
  • A time you influenced without authority
  • A time you disagreed with a stakeholder
  • A time you used data to make a decision

Tag each story with the specific questions it could answer.

Practice telling them out loud. Time yourself. Each one should land in about five minutes.

Over time, you'll build a collection of stories that cover every question you're likely to face.

Want to go deeper?

In my latest video on YouTube I talk through the exact framework for crafting interview stories that differentiate you.

It covers how to structure your answers so you never walk into an interview underprepared again.

video preview

And hey, if you're looking to 'give back', leaving a like and subscribing is huge and just takes a second.

Need more hands-on help?

I go deep on story crafting with my one-to-one clients. We reshape stories together until they hit the right level of detail.

I’m also going to run the next Job Search Accelerator in February.

You’ll get all the tools I've built, we’ll build your plan together, and you get support from me and a growing community of experienced PMs.

The doors are opening for the next cohort soon.

Let me know if you're interested and I'll share the details when they're ready.

See you next week,
James

Upcoming events

Here's where you can catch me live in the coming weeks

James Gunaca

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